KAFA Café started as a local cafe in Hanoi Old Quarter, which is well known by its charming maze of crooked streets, historical building and also its lifestyle, especially through a sip of coffee. KAFA Café was successful in re-creating this lifestyle through their significant drinks and visual concept.

The whole concept of these packages was inspired by the sidewalk coffee culture and retro aesthetic. The typography and illustration reflect the hand-painted signage in the old time, combined with vibrant color palette. The result is a simple yet impactful packaging system that embrace the products and the brand itself.

There are a total of 4 main product lines: